Blog Content – Keep It Interesting and Relevant
Monday, April 12, 2010 8:32So you’ve set up your blog and have been posting regularly, maybe even built a considerable readership. Great stuff! So what do you do when you run out of ideas to blog about?
I came across a blog yesterday that offers some great advice on planning content.
Rowan Stanfield, in his post Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block, suggests the following guidelines for blog content:
- PRACTICAL: Deconstruct industry practices, offer advice/recommendations
- EVENTS: Identify and write about key industry events/conferences. Live tweeting from events can also be made into post-event blog posts
- CASE STUDIES: Interviews with key customers/clients – this could be via an embedded video or podcast, or a plain old-fashioned written piece
- CHALLENGES: Respond to common industry problems, encourage customers/potential customers to interact
- NEWS: Staying on the pulse of related online content and commenting on high profile news pieces/articles, adding your own thoughts on a subject via blog posts/tweets
- SURVEYS: Encourage customers and general public to participate in area/event/topic focused online surveys and use the results to create blog posts and stimulate conversation
- STAFF: Individual blog posts by employees with more personality (i.e. ‘The team recommends’, opinion pieces, fun stuff)
Dependant upon the industry, target audience, and focus of your blog not all of the above will apply.
Rowan also shared a useful slideset on this topic:
So keep it interesting and relevant, and consistent in terms of how often you post, and you’ll be on the right track.
Happy blogging!


